New Content Strategies to Try in 2016
Dec17

New Content Strategies to Try in 2016

What content strategies do you use? Do you build links and reach out to people? Or rely solely on PBNs? There is no right answer.. In this article I’ll share what I’m up to now. In terms of using a new strategy to build more value into my websites and attract more and higher quality links back to them. Let’s get stuck in… I’ve been building websites and promoting content for a little while. I usually go after the long tail type of searches. Very long tail in fact. Using PBNs and getting some social shares and a few other links here and there has been OK up until now. But I wanted to take my sites to the next level. Get better organic rankings, more authority links and improve the overall quality of my sites reputation. More on how I’m doing that in a minute… Real Content There are probably a lot of people who are out there using content writers to write hundreds of 500-800 word articles and pumping them out on their sites. Publishing regular content. I used to do that. I realised it didn’t really work quite quickly. In fact, it just made my sites look low quality. You can only publish so many 500 word articles that say the same thing, look the same and had 1-3 images and 1-2 YouTube videos in them before it starts to look like a technique. What to do next… I wasn’t sure what the right approach to take was. Should I concentrate on building better content? More links? Video content? Social shares? Then I stumbled across Backlinko.com and the game changed. Quality over quantity The pitch was to go for quality over quantity content. And that made total sense. Make link-worthy content and people will link to it. Then came the big question. How to make this link-worthy content? Enter the SkyScraper technique. I won’t try to explain it because you would be better off reading it from the horse’s mouth, so click the link above to do that. The results…. It’s early days yet still. I tested out the Sky Scraper technique on a small blog post first about quirky garden ideas. It showed good promise. The post wasn’t the best but out of it we got a few links, some social shares and made contact with a few people from other related blogs. The next step At the moment we are creating another piece based on the Sky Scraper technique. It’s about gardening design and is called The Ultimate Guide to Garden Design. I’m hopeful that it will take off as it’s over 6,000 words in length...

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PBNs: Do they Work and Should you use them?
Dec10

PBNs: Do they Work and Should you use them?

Private Blog Networks (PBNs) are widely used by SEOs to boost the ranking of other sites. But do they really work…? In this post I’ll reveal if they work or not and talk about how you can use them. But first, what actually is a PBN? To put it simply, it’s a collection of sites that are used almost exclusively for your own use. You have full control over them and can edit them whenever you like. They are usually domains that have good ‘value’…which means they have a nice backlink profile…which means the backlinks are from relevant and credible sources, no spammy sites like gambling, adult content, etc. The PBN has perceived value so is bought with the sole intention of using it to link to a site or set of sites that you want to rank higher in Google. I say bought because the domains need to have been around before. If they were brand new domains they would have zero value and no backlinks. Where to Buy a PBN You could try buying from a domain seller, such as GoDaddy auctions or NameCheap. The problem with this way is that there are a load of other people all doing the same thing so the costs are much higher. The Manual Approach You can also find them yourself. This takes time and effort but is something you can get a Virtual Assistant (VA) to do. The basic idea is this: Search the internet for sites that are relevant to yours and on those sites find links that are broken. The broken link shows us that the other site is no longer available and might be available for purchase. If the other site was a high value site that has just been left to expire, it might have good value. You can then purchase it for the cost of a normal domain. Here is a step-by-step Process to do it Step #1 – Cast your net You need to look for sites to scan. The higher value the better, but also there is less chance that the site will have broken links if it’s really high value and most people will have already scanned it. For example, BBC.co.uk would be great or any University site. Use Xenu link sleuth is a great tool to use for this. It checks any site’s links and reports back broken ones. Step #2 – Have a Butchers Once Xenu has shown up a list of broken links it’s time to take those links and check them out. Is the domain available? Use a bulk domain checker for this. Throw away all those that are not available...

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Flowering – Niche Websites
Oct15

Flowering – Niche Websites

Niche websites are all the rage at the moment because each one is truly unique. Take http://besthalogenheaters.co.uk, for example, it’s targeting just those people who are looking for a halogen heater. The number of searches for this kind of search term is probably very small so the creators of this site need to make sure they are top of the rankings in Google to benefit from it.

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The Light Bulb Moment
Oct01

The Light Bulb Moment

I conceived the idea for my latest website using this approach that I am going to share with you today. It’s a really simple method, where the only limiting factor is your imagination…

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Find Your Own Path
Sep15

Find Your Own Path

When it comes to building an online presence the best way is to bring something unique to the table which no one else does or has done in the past. This is not easy and there are not many people who can achieve it, but if you can find that special area where you are unique and bring valuable content to people, you will have a great following. To get ideas about how to make your product/website unique, check out your competition and see what they are doing. If they are all very formal and cold, perhaps you can be informal and friendly and make people feel welcome. Maybe this change will draw people towards you. Or maybe there is a way in which you present that can be made unique, such as giving away your best kept secrets about how to succeed at a particular task so that people appreciate and respect what you are doing for...

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Spiders Web – Crawler Bots
Sep10

Spiders Web – Crawler Bots

When we talk about spiders on the web we don’t mean that ones which are spinning webs in the server room cupboard. Spiders are also known as bots and they gather information about websites on the internet and pass that information back to a search engine, like Google, Bing and Yahoo, in order to accumulate and rate those sites so they can be listed in the search engine results pages when users search. How Do They Work? The spiders are constantly crawling the web for new and updated information. In effect, they are trying to look at everything online and then use many factors to rate how credible and valuable that resource is. Google use something called a Page Rank (PR) to summarize in one number how important a page is. It’s a scale from 0 to 10, where 10 is the highest and most credible site. The spiders go back to high PR sites more often because thy are more likely yo have new information on them. From this point they are able to crawl through all of the links on the homepage of that site, through the entire site. They will also follow links to other websites which are linked to from this main site. Therefore, getting links on high PR sites is valuable to the site they are linking to. New sites to the internet might take a while to get crawled by the spiders because they won’t have any links pointing to them. How to Increase Page Rank The aim for any SEO is to increase the value of their website and/or specific pages on their site so that they can get higher rankings in the search engine results pages and therefore more clicks by users. Common ways to increase your page rank are: Get linked to from other sites, particularly high PR sites Use Facebook to build up a community of people who link to your site Tweet links to the site and build a community that way, just like Facebook Write valuable content for readers so that it gets shared around the internet and your site increases in popularity They are just some of the ways in which you can try to improve your page...

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