What content strategies do you use? Do you build links and reach out to people? Or rely solely on PBNs?
There is no right answer..
In this article I’ll share what I’m up to now. In terms of using a new strategy to build more value into my websites and attract more and higher quality links back to them.
Let’s get stuck in…
I’ve been building websites and promoting content for a little while. I usually go after the long tail type of searches. Very long tail in fact.
Using PBNs and getting some social shares and a few other links here and there has been OK up until now.
But I wanted to take my sites to the next level. Get better organic rankings, more authority links and improve the overall quality of my sites reputation.
More on how I’m doing that in a minute…
There are probably a lot of people who are out there using content writers to write hundreds of 500-800 word articles and pumping them out on their sites. Publishing regular content.
I used to do that. I realised it didn’t really work quite quickly. In fact, it just made my sites look low quality.
You can only publish so many 500 word articles that say the same thing, look the same and had 1-3 images and 1-2 YouTube videos in them before it starts to look like a technique.
What to do next…
I wasn’t sure what the right approach to take was. Should I concentrate on building better content? More links? Video content? Social shares?
Then I stumbled across Backlinko.com and the game changed.
Quality over quantity
The pitch was to go for quality over quantity content. And that made total sense. Make link-worthy content and people will link to it.
Then came the big question. How to make this link-worthy content? Enter the SkyScraper technique.
I won’t try to explain it because you would be better off reading it from the horse’s mouth, so click the link above to do that.
It’s early days yet still. I tested out the Sky Scraper technique on a small blog post first about quirky garden ideas. It showed good promise.
The post wasn’t the best but out of it we got a few links, some social shares and made contact with a few people from other related blogs.
The next step
At the moment we are creating another piece based on the Sky Scraper technique. It’s about gardening design and is called The Ultimate Guide to Garden Design. I’m hopeful that it will take off as it’s over 6,000 words in length and contains many unique info-graphics to help people.
We really put a lot of effort into this one so I hope people find it useful, share it, link to it and ultimately get some good use out of it.
Was that we wanted to start to grow our email list. We don’t have one at the moment and I think that’s missing a big portion of extra traffic and opportunity to reach out to more people.
To try and grow the list we have created a downloadable PDF checklist of all the action points from within the post along with all the info-graphics. Hopefully this will be helpful for people and they will also benefit from decent emails we send to them.
It also means that we have to think up some content of what should be going into the emails…That’s a big topic to write about and I’ll update her when we have some ideas…
Funnily enough this post turned out to be just a shade over 600 words. At least it wasn’t the bog standard 500 word post 😉